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10/40 Window

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The 10/40 Window refers to the Eastern Hemisphere (including Africa, Europe, and Asia) between 10 and 40 degrees north of the Equator. It encompasses Saharan and Northern Africa, as well as almost all major Asian nations other than Russia. Also, South Korea is no longer considered by many to be part of the 10/40 Window because of its role as the second largest missionary sending nation in the world (after the United States, which is first). Roughly two-thirds of the world population lives in the 10/40 Window. The term was coined by Christian missionary strategist Luis Bush in 1990 to refer to the region of the world with the least exposure to Christianity. The 10/40 Window is populated by peoples who are predominantly Muslim, Hindu, Buddhist, Animist, Jewish and Atheist. Many nations in the 10/40 Window are openly hostile to evangelization and Christianity.

The 10/40 Window concept highlights this lack of Christian influence, together with several other socioeconomic factors. The net effect: a simple message contrasting the major needs and few resources devoted to this part of the world.

The original 1990 GIS analysis showed that the nations of the 10/40 Window represent:

The most telling research conclusion: the 10/40 Window includes close to 100% of those who are both most-poor and have least-access to Christian resources.

Non-Christians in the 10/40 Window by religion

Nations in the 10/40 Window

(Based on at least 50% of land mass inside)

External links

 


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