5FM
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5FM is a SABC radio station mainly based in Johannesburg, South Africa. Formerly known as Radio 5, the country-wide broadcasted station evolved from a commercial station, LM Radio, which had been operating from Lourenço Marques (now Maputo) in neighbouring Mozambique. Radio 5 first went on the air on October 13, 1975 after Mozambique gained its independence. Radio 5 was established with 8 mediumwave transmitters, catering for the pop music audience. The name indicated the SABC's 5th radio channel at that time.
5fm plays a wide variety of music, to help increase listenership throughout South Africas dynamic cultures. At any time, a mixture of hiphop/urban/rap can be mixed with house music followed by Britney or Madonna and ending with Linkin Park.
The 5fm DJ's themselves signify the market the radio station is trying to appeal to: Young trendy adults with a belief in South Africa. It should be noted that Teens and older adults also listen to the station.
A large amount of the music played (+- 25%) is local music, thus promoting the talent that RSA has to offer. 5fm has a large identity throughout South Africa, often its playlists will determine the success of an artist in South Africa.