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5 A Day The Color Way

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For more general (non-color-based) efforts to encourage fruit and vegetable consumption, see 5 A Day

5 A Day The Color Way is the motto of the Produce for Better Health Foundation (PBH). The program advocates the daily consumption of fruits and vegetables from five different color groups.

The promoters of the programme claim that each color has distinct nutritional benefits. They do not substantiate this claim in very much detail, for instance mentioning molecules that are found in some members of a colour group but not others (such as garlic/mushrooms). Such claims have been disputed by the scientific community in the past, see for instance [link]. There is also not a substantiation of why the chemicals named need be consumed in the proportions that their diet would tend to suggest. (That fruit and vegetables in general can have health benefits is not in dispute)

Marketers and distibuters of fruit and vegetable products are permitted to use the 5 A Day logo if their products meet certain [criteria], in order to both promote healthier living through a natural diet and to increase sales.

The color groups

Helps to maintain: Fruits Vegetables

Helps to maintain: Fruits Vegetables ===White=== Helps to maintain:
  • Heart health
  • Cholesterol levels that are already healthy
  • A lower risk of some cancers*
Fruits Vegetables

Helps to maintain: Fruits Vegetables

Helps to maintain: Fruits Vegetables * Diets rich in fruits and vegetables may reduce the risk of some types of cancer and other chronic diseases.

Related

5 A Day

External links

 


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