ATV-10

ATV-10 is the Melbourne television station of the Australian Network Ten.

The licence to operate Melbourne's third commercial television station was awarded to transport magnate Sir Reginald Ansett in April 1963. The new channel, ATV-0, began transmission on 1 August 1964. The station's studio complex was located in the then outer eastern suburb of Nunawading. The channel often lagged third in the ratings, in part due to reception problems encountered with the new 0 frequency at the low end of the VHF dial.

ATV-0's first news presenter was News Director Brian Wright, before Barry McQueen took over regular newsreading duties. ATV-0's initial news format on weeknights was a 45-minute bulletin starting at 6.15pm which was to compete with the 30-minute bulletins offered by rivals GTV-9, HSV-7 and ABV-2. The news format endured many changes over the years and different newsreaders. Other newsreaders included Ralph Neill (1973), Bruce Mansfield (1974-79), Annette Allison (1978), Michael Schildberger (1979), Peter Hanrahan (1979), David Johnston (1980-95), Jana Wendt (1980-82), Jo Pearson (1982-87 and 1991-93), Tracey Curro (1988-90), Marie Louise Thiele (1994-95), Mal Walden (1996-), Jennifer Hansen (1996-2005) and Helen Kapalos (2006-).

The channel became successful in 1972 with the nightly soap opera Number 96.

In 1979, Rupert Murdoch gained a controlling interest in ATV-0 and Sydney television station TEN-10. On 20 January 1980, ATV-0 changed frequency to ATV-10 when Gippsland station GLV-10 changed frequency to become GLV-8.

Program Production

The Nunawading facilities were expanded to provide 5 operational studios and the centre became the largest producer of Australian produced TV content including, Neighbours, Young Talent Time, Rove Live and Good Morning Australia (GMA With Bert Newton).

In 1992, ATV-10 relocated from the by then famous Nunawading studios to the Como Centre in inner suburban South Yarra. The Nunawading premises is now operated by Global Television and ATV-10 leases the facility for production of programs such as Neighbours and Rove Live. Although GMA With Bert Newton (1993-2005), The Panel, Thank God You're Here, 9am With David & Kim were/are broadcast from the Como studios in South Yarra, along with news, current affairs and sports.

Station ID's

Melbourne is ATV Channel 0: 1964.
That's Entertainment: Mid-60's.
Something Happening: 1967-68.
Make Love: 1970.
Reach Out For Me: 1971.
Shaft: 1972.
MacArthur Park: 1972-76.
First in Color: March 1, 1975.
Mouse: 1976.
0's the Go: 1976.
This is Channel 0: 1976-77.
0 What a Night: 1977.
Keep Your Eye on the 0: 1978.
The World of 0: 1979.
Let's Share This Summer on Channel 0: 1979-80.
You're on Top with Ten: 1980.
Summer on Ten: Summer 1980-81.
We're Looking Good on Ten: 1981.
Reach for the Stars: 1982.
Looking Good: 1983.
You're Home When You're Home on Ten: 1984.
Logo Flip: June 3, 1984.
Yes, You're Home on Ten: 1984-86.
We've Got It Together: 1987.
X TEN: January 24, 1988-89.
10 TV Australia: 1989-90.
The Entertainment Network: 1991-94.
Give Me Ten: 1995-96.
Abstract Ten: Jan. - Jul. 1997.
Entertainment TV: Aug. - Nov. 1997.
Have a Cool Summer: Summer 1997-98.
Turn Me On: 1998-99.
Various: 1999-2000.
Let Ten Entertain You: Summer 2000-01.
Seriously: 2001.
Summer of Love: Dec. 2001 - Jan. 2002.
Seriously Ten: Feb. - Nov. 2002.
Superstars of Modern Love: Dec. 2002 - Jan. 2003.
Magic Carpet Ride: Feb. - Nov. 2003.
Beautiful World: Jan. - Nov. 2004.
Seriously Summer: Dec. 2004 - Jan. 2005.
What I Like About You A: Feb. - Nov 2005.
Funky Summer: Dec 2005 - Feb. 2006.
What I Like About You B: Feb. 6-?

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