Akeelah and the Bee

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Akeelah and the Bee is a 2006 film directed by Doug Atchison. It tells the story of Akeelah Anderson, an 11-year-old girl who participates in the Scripps National Spelling Bee, her mother, schoolmates, and also her coach, portrayed by Laurence Fishburne. It also explores issues of education in the black community.

The film has been heavily promoted by Starbucks as a result of a partnership between Lions Gate Films, 2929 Entertainment, and Starbucks Entertainment. It has been marketed in-store through a variety of advertisement tie-ins. Future plans include, upon its release, to sell the version alongside the store's selection of CDs — this being the first DVD to be carried by Starbucks.

The Starbucks funding raises questions pertinent to today's cinema. While critics assert that this method of sponsorship may make a film suspect or undermine its artistic integrity,^{[[Citing sources citation needed]]} proponents such as Lion's Gate Films view such a relationship as empowering to filmmakers and, ultimately, empowering to the artistic medium itself.^{[[Citing sources citation needed]]} This is a trend that will likely continue.^{[[Citing sources citation needed]]}

Tagline: Changing the world... one word at a time.

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