Alexander Keith's
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Alexander Keith's is a Canadian brewery founded in 1820 in Halifax, Nova Scotia, by Alexander Keith, who emigrated from Scotland in 1817, where it is still the only location of an Alexander Keith's brewery. Today, the brewery is under the control of Labatt, a subsidiary of Inbev, formerly Interbrew. The brewery also produces Oland beers, distributed in Eastern Canada.
When ordering in Canada, one simply asks for a Keith's.
As of 2004-2005, Keith's is well known for their TV commercials, where a strongly patriotic Haligonian (with a Scottish kilt and accent) makes a big fuss about any perceived insult about Keith's brew, including spillages and shortages. On 15 February, 2006, the actor (Robert Norman Smith), in these ads was arrested on child pornography charges. Keith's has since pulled the ads.
Keith's most popular and most widely distributed beer is its India Pale Ale. Keith's IPA has received some international aclaim, and its popularity outside Canada is growing. However, many beer aficionados are quick to note that Keith's version of an IPA lacks most of the qualities usually associated with the style: the alcohol percentage is too low (5% ABV vs. the expected 5.5% to 6.5%), as is the level of bittering hops (less than 20 IBU vs. the expected 40-100). It also lacks the fruitiness and heavier body found in most ales, leading to some speculation that the current recipe for the beer is actually a lager, or at least a hybrid of the two styles.
Alexander Keith's career as a politician, and the brewery's and Nova Scotia's Scottish heritage are used to market the beer. In 2002, Halifax mayor, Peter Kelly, included an invitation to visit Halifax in each case of beer.
See also
External links
- [Alexander Keith's Brewery]
- [Ratebeer.com Page for Keith's]
- [Robert Norman Smith is arrested for possession of kiddy porn]
- [Keith's commercials featuring Robert Smith]
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