Alexander Trotman, Baron Trotman
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Alexander James Trotman, Baron Trotman was Ford Motor Company's first foreign-born chairman and CEO. He was born in 1934 and died on April 25, 2005 in Yorkshire, England.
Trotman was a member of the Royal Air Force before joining Ford in the United Kingdom. He was involved in the development of the Ford Cortina compact car there and was noticed by Henry Ford II. He came to the United States and earned a reputation for cost cutting. He became CEO of the company in November 1993 and remained in the position until he retired in December 1998. He was the first foreign-born CEO of the company, but was succeeded by Jacques Nasser of Australia.
One of Trotman's main contributions at Ford was the Ford 2000 initiative, launched in 1995. This was an attempt to unify and consolidate Ford's manufacturing, marketing and product development forces around the world. The initiative produced $5 billion in cost savings, and produced $7 billion in profits for Ford in 1997. It was widely considered a failure, however, as many of the resulting products (like the Ford Contour and Mercury Cougar designs based on the European Ford Mondeo platform), were not very competitive in the American market in the long term, and the major restructuring was disruptive to the company. He retired after 43 years with Ford in a variety of positions throughout Europe, North America, and Asia-Pacific.
He was knighted by Queen Elizabeth II in 1996 and acquired the title of Lord Trotman of Osmotherly in 1999. Trotman was created a life peer on 2 March 1999. He ranked number 865 on the Sunday Times Rich List 2004 with a net worth of £45m.
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