Artificial fish bait

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Ernest Pflueger marketed his first two fishing lures, they were the Flying Helgramite and the Luminous Crystal Minnow

Pfluegers' fishing lure Paint Patent, notably which his first patent was about the paint and not for a fishing lure itself.

Patent # 272,317 February 13, 1883

Be it known that I, Ernest F. Pflueger, of Akron, in the county of Summit and State of Ohio, have invented a new and useful Improvement in Artificial Fish Baits, of which the following is a specification. My invention has relation to that class of artificial baits in which a gaudy, brilliant, or rapidly moving object is used to attract fish, so that they may be seized by a hook connected with such object. ....The material used should be in the form of a paint, and may be either self-luminous as phosphoric compounds or luminous by an inherent retentive powers, whereby after having been exposed to light it remains luminous for hours afterward. The substance which I prefer to employ is a paint composed of sulphide of calcium and a drying oil or varnish; but any other luminous or phosphorescent material or compound may be used.

Pflueger Fishing Tackle Company was one of the nation's earliest, most prolific and most enduring tackle giants, offering a broad line of hooks, spinners and metal baits. The company also experimented with and marketed many rubber lures as well.

Ernest F. Pflueger of Akron, Ohio founded his Enterprise Manufacturing Company in 1881. The company was a family business that was run by four brothers. Ernest F. Pflueger was president, Charles Plfueger was vice president, Joe Pflueger was the treasurer and William Pflueger was Sales Manager. But that is not what he wanted anglers to believe.

For many years Pflueger's advertising claimed his company was founded in 1864. This misleading year of origin has caused some confusion among collectors of antique lures and tackle, but the truth is the 1864 claim was just a marketing ploy by Pflueger.

At about the same time Pflueger started his Enterprise Manufacturing Company, he purchased an Akron business called the American Fish Hook Company. Pflueger wanted to give his new company credibility, so he began using the American Fish Hook Company's founding year of 1864 as Enterprise's first year of business.

It is hard to say whether the move helped him, but Pflueger's business did grow to become one of the most respected tackle companies in the United States.

Much of Pflueger's early success stemmed from his lures, but he produced a wide variety of tackle.

Pflueger's first lures were the glass-bodied Crystal Minnow spinner and the Dexter Spoon. He also tried to sell Harry Comstock's infamous Flying Helgramite in 1883, but that proved a failure, even when Pflueger added his patented luminous paint to the bait.

During the last decade of the 1800s, Pflueger had better luck with such baits as the Success Spinner and Pearl Phantom. Just before the turn of the century, Pflueger introduced his Trory Minnow, one of the first wooden plugs.

In the early months of 1913 there was a patent dispute between the Pflueger Company and the [William Shakespeare Jr. Company] over the Rhoades Wooden Minnow patent. The Shakespeare Company finally ended up winning the lawsuit and Pfleuger had to stop producing its "Wizzard Minnow" and "Monarch Minnow" which the courts decided the hook hanger assembly was copied from earlier patents.

In the first few decades of the twentieth century Pflueger introduced many memorable lures, including the Kent, Monarch, Neverfail, and Surprise minnows, Globe, and Pal-O-Mine.

Pflueger also became a major producer of reels, as well as other tackle ranging from fish hooks to ice spears.

During the 1930s, Enterprise trimmed back its lure production to concentrate on building reels.

In 1965 Enterprise changed its name to the Pflueger Corporation and the next year it was purchased by [William Shakespeare Jr. Company].

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