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Association fallacy

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An association fallacy is a type of logical fallacy which asserts that qualities of one are inherently qualities of another, merely by association. The two types are sometimes referred to as "guilt by association" and "honor by association." Association fallacies are a special case of red herring, and are often based in an appeal to emotion.

Guilt by association, also known as the "bad company fallacy" or the "company that you keep fallacy," is the logical fallacy of claiming that something must be false because of the people or organizations that support it. Some examples are:

The logical inverse of "guilt by association" is honor by association, where one claims that someone or something must be reputable because of the people or organizations that are related to it or otherwise support it. For example:

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