Avriri

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Avriri (Hebrew: אוורירי ,אוורירי הפקות, קולנוע אוורירי) is a group of filmmakers from Israel, that has also written a manifesto titled "The Avriri Manifesto" (Tel Aviv\2006) [link] and a declaration of principles called "The Avriri Declaration" (October 2005).

In the group's manifesto it is stated that the main principle in making movies is that the production process of a film must be an open and social event.

One other important aspect of the Avriri perception is that the distribution of films is more important than the making of them. These filmmakers claim that a distribution campaign is a constant and non-stop action that should be done by the themselves, in all forms and formats available.

Article number one in the Avriri Manifesto suggests that "the crew (director, hairdresser, producer) behind the camera may look even better than the actors in front of the camera.". Article number two determines that "the script, in accordance to the fact the movie's production is a social event, must have plot continuity aimed for the bystanders standing on the set, rather then to the audience sitting in the movie theatre.".

In December on 2004 the group established the independent productions company called "Avriri Productions".

On the group's website and in interviews given by some of its members, they are naming the short film Beautiful Tamar (2005) [link] as the first ever Avriri style film, and Finding Inga Bloum (2006) [link] as the second one.

External links

[AVRIRI.COM] official website
["The Real Thing"] An article from Haaretz by Tom Segev on the films of Yossi Atia and Itamar Rose (Hebrew)
[Avriri films and videos] from Google Video
["The Tel Aviv Post Massacre - an Avriri film in production"] - A news coverage from Israel's HOT3 channel, in Hebrew

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