Bamba snack
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Bamba (Hebrew: במבה) is a snack manufactured by the Osem corporation in Holon, Israel.
This is by far the most successful snack ever produced and sold in Israel, and it is certainly one of the most "veteran" food products on the Israeli shelf, surviving for decades (since 1963) with no decline in sales. It is assumed that one of every four bags of snacks bought in Israel is Bamba. Recently, several other companies started manufacturing clones like "Parpar" (פרפר) and "Shush" (שוש).
Bamba is made by compressing crushed grain, heating it, cutting it into short cylinders, and covering it with peanut butter. As opposed to other snacks, Bamba is considered healthy: it contains no cholesterol, preservatives or food coloring, and it boasts an impressive lists of vitamins. Nevertheless it contains high amounts of fat. Its has 537 calories per 100 grams.
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