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Bloomingdale's

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Bloomingdale's is a chain of upscale department stores owned by Federated Department Stores, which is also the owner of Macy's. Bloomingdale's has 36 stores nationwide, with annual sales of $1.9 billion dollars. It competes on an average price level with Nordstrom, but slightly below Saks Fifth Avenue and Neiman Marcus.

Its most famous store is the Manhattan flagship store located on 59th Street and Third Avenue, with entrances at both Third Avenue and Lexington Avenue.

Bloomingdale's is especially known for its iconic bag, labeled "The Brown Bag" by the chain; the name is prominently featured on the bags themselves.

Growth strategies

Bloomingdale's has expanded slowly from its New York base, moving into Washington, D.C. and Massachusetts in the 1970s, Pennsylvania, Texas, Florida, and Chicago in the 1980s, and finally establishing a presence in California in 1996. The company has carefully targeted affluent, densely populated areas in which to locate its stores. Over the years as its parent Federated Department Stores has acquired rivals or consolidated divisions, Bloomingdale's has been able to pick up desirable, hard to replicate locations including Abraham & Straus at Roosevelt Field, Stern's at Willowbrook, Bridgewater Commons and Roosevelt Field (the location of Bloomingdale's furniture gallery), The Broadway at Sherman Oaks Fashion Square, Century City Shopping Center, Beverly Center and Fashion Island Newport Beach (the apparel store only), Emporium at Stanford, Macy's Atlanta at Lenox Square and Perimeter Mall and mostly recently the pending conversions of Robinsons-May at South Coast Plaza and Fashion Valley Mall, Filene's at Chestnut Hill and the Hecht's under construction at Chevy Chase. Also in fall 2006 Bloomingdale's will open a new West Coast flagship store in the redeveloped Emporium flagship in San Francisco.

Current locations and confirmed future locations

California

Northern California

Southern California

Florida

Georgia

Illinois

Maryland

Massachusetts

Minnesota

Nevada

New Jersey

New York

Pennsylvania

Virginia

Former locations

External links

 


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