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Boost Mobile
Boost Mobile is an Irvine, CA brand of mobile phone launched in Australia (Over Optus) in 2000 and in New Zealand (Over Telecom New Zealand) in 2001. The Boost brand is primarily marketed to the teenager and young adult demographic. Nextel Communications (now Sprint Nextel) brought the brand to the United States in 2002 and owns 100% of the American division of Boost Mobile. Prior to launching Boost Mobile, Nextel primarily focused on the business market. Following the closure of the Sprint Corporation and Nextel Communications merger in August, 2005 Boost Mobile announced that they currently have more than 3.1 million customers.

Boost Mobile's latest American advertising campaign features Fat Joe, Eve, Travis Barker, Kanye West, Ludacris, Richard "Rip" Hamilton,Nick Cannon and The Game and uses the slogan "Where you at?"

Technical Info

In the US Boost Mobile uses Sprint's Nextel iDEN network with special Motorola iDEN phones that are unique to Boost. Like its contract-based cousin, the prime feature of Boost Mobile is the hallmark walkie talkie feature ("push-to-talk" or "PTT") that the iDEN network is built around, currently available for $1 a day.

Boost also has reasonably competitive voice rates, currently at 20 cents per minute on weekdays, 10 cents per minute during nights and weekends, or to other Sprint PCS, Boost or Nextel subscribers. They also offer a "hybrid", contract-like Premium Plan, which includes unlimited Chirp (walkie talkie), nights and weekends, wireless Internet access, and text messaging, and 200 weekday minutes for $50 a month, the advantage over a contract plan being that there is no contract or credit check required. Boost's Premium Service now includes 300 day time minutes and nights/weekends begin at 7pm, two hours earlier than before

Since Boost Mobile USA runs on iDEN, it uses a Subscriber Identity Module (SIM) card (incompatible with GSM or other wireless technologies) to store user information. Thus it is possible to use Boost Mobile with a Nextel handset simply by inserting the Boost SIM card into the handset. The converse (inserting a Nextel contract SIM into a Boost Mobile handset) is not possible, however, unless the Boost Mobile handset is first unlocked using a data cable and the appropriate software (note that modifying the handset's Master Subsidy Lock (MSL) probably violates the Boost Mobile service contracts and could result in contract termination and associated penalties).

Boost Mobile in New Zealand piggy-backs off of Telecom New Zealand's nationwide CDMA 1xRTT and CDMA EVDO network.

Boost Mobile (USA) Phones

i875 Key Features- 1.3 Megapixel Camera, Video Record, Walkie Talkie, MP3 Music Player, Bluetooth, removable Transflash Memory Card, Speaker, GPS

i855 Key Features- VGA Digital Camera, Walkie Talkie, MP3 Ringtone, Speaker, GPS, Audio Recording

i835 Key Features- Walkie Talkie, Speaker, GPS, Voice Ringtones

i450 Key Features- Walkie Talkie, Speaker, GPS, Voice Ringtones, Picture Viewer

i415 Key Features- Walkie Talkie, Speaker, GPS, Picture Viewer, Voice Ringtones

Trivia

Sponsorships

Boost Mobile sponsors a professional surfing event, the Boost Mobile Pro of Surf. (See ASP World Tour.) In addition, Boost Mobile sponsored a professional skateboard event, the Boost Mobile Pro of Skateboarding, as well as logo-labeled skateboards and accessories. They also sponsor a number of skateboarders, including Terry Kennedy, Geoff Rowley, and Tosh Townend.

See also

Other prepaid wireless serivce providers

External links


American mobile phone companies
Alltel | Centennial Wireless | Cincinnati Bell Wireless | Cingular Wireless | Cricket Communications | Dobson Cellular | Edge Wireless | MetroPCS | Midwest Wireless | Revol | SouthernLINC Wireless | Sprint Nextel | SunCom | T-Mobile | U.S. Cellular | Unicel | Verizon Wireless
Mobile Virtual Network Operators (MVNO)s: 7-Eleven Wireless | Amp'd Mobile | Boost Mobile | Disney Mobile | Hawaiian Telcom | Helio | Jitterbug Wireless | Jump Mobile | Mobile ESPN | Net10 Wireless | Qwest Wireless | Simple Freedom | TracFone | Virgin Mobile
[http://encycl.opentopia.com/ edit this box]

Sprint Nextel Corporation
Corporate Directors: Gary D. Forsee - Chairman and CEO | Keith J. Bane | Gordon M. Bethune | Timothy M. Donahue | Frank M. Drendel | James H. Hance, Jr. | V. Janet Hill | Irvine O. Hockaday, Jr. | William E. Kennard | Linda Koch Lorimer | Stephanie M. Shern | William H. Swanson
Assets
Holding Companies: United Telecommunications | Centel | NEXTEL Communications
Wireless Services: Sprint PCS | NEXTEL | Boost Mobile
Annual Revenue: .7 billion USD (
FY 2005) | Employees: 62,000 | Stock Symbol: NYSE: [S] | Website: [www.sprint.com]

 


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