BreadTalk Group

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BreadTalk Group Limited SGX: [5DA] is a listed bakery based in Singapore and was founded on March 6, 2003. It currently operates a chain of retail outlets through its subsidiary BreadTalk Pte Ltd, selling a wide range of bread, cakes, buns and pastries. The Group currently has a chain of 23 retail outlets islandwide in Singapore, and is seeking to expand overseas by opening branches in Philippines, Malaysia, Indonesia, Taiwan and the United Arab Emirates.

A BreadTalk outlet at Causeway Point, Woodlands, Singapore

BreadTalk stores are recognised by their distinctive BreadTalk signboards and brightly lit store interiors. BreadTalk has also been credited with revitalising the otherwise conservative bakery scene in Singapore with its creative store designs and emphasis on consumer marketing. A novel concept that BreadTalk embraced was its "see-through" kitchens, often located next to or within the retail outlet, separated from the main retail space by transparent glass panes, allowing the public to view the kitchens. The rationale for doing this was that it would promote confidence in their hygiene quality and food standards.

BreadTalk's signature food items are chicken and pork floss buns.

BreadTalk has the franchise rights for famous Taiwanese Xiao Long Bao restaurant, Din Tai Fung. It opened its first restaurant at the Paragon, and has opened two other outlets in the island. It has a number of food courts in People's Republic of China, and recently opened a 900 seat food court at Wisma Atria, Food Republic.

External link

• [BreadTalk]

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