Bullseye (Bull Terrier)

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Bullseye is a Bull Terrier and trademark of Target Brands, a subsidiary of Target Corporation. It has a pure white coat, and has Target Corporation's Bullseye logo painted around its left eye. It is featured in Target's commercial campaigns, produced by Rhythm & Hues Studios. The campaign was launched in July of 2005. Its commercials feature modernized versions of Busby Berkley inspired choreography with hip hop music. In an article published in August of 2005 on [Rhythm & Hues Studio Website], the Executive Producer, Amy Hassler, gave her comments on working on this project:

“The Target ads are fresh and hip so we were thrilled to be a part of this campaign,” says Amy Hassler. “It was a creative convergence for our studio on a variety of levels: it showcased our art direction and seamless Flame compositing capabilities and gave us the opportunity to create a CGI version of the iconic Target dog.”

Also collaborating on this winning ad project was the six-time MTV Award winner Eric DeHaven. In the same article mentioned above, DeHaven commented, “The Target job was an exciting opportunity to work with a new client whose work I respect immensely; We had a high standard to live up to.” DeHaven was around for the entire project from dreaming it up to wrapping it up.

This ad campaign was no easy task and the Target Dog only helped. It is highly trained and did most everything the trainers and design collaboraters wanted it to do. This was especially helpful during the 360-degree test shots the crew did while rendering the dog to create it in CGI.

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Bullseye is a Bull Terrier from the book Oliver Twist. He is owned by Bill Sikes.

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