CIF

This article is about Cif the cleaning product. For CIF the video resolution, see Common Intermediate Format. For other things with the three letter abbreviation, see CIF. For the sexually transmitted disease, see syphilis

Cif is a brand of cleaning products by Unilever, known as Jif in Australia and New Zealand.

The Jif brand was also used in several European markets (Great Britain, Ireland, and the Netherlands) and Hong Kong until 2001, when the name was changed to Cif in order to harmonise marketing and product inventories across the continent. The name Cif was chosen partly because it was used in more markets, partly because it was perceived as a better name across the range of European languages, and also it was thought that people living across Europe could not properly pronounce the word "Jif" and partly because of the potential for confusion, in Britain, with the unrelated Jif lemon juice. In Sweden however it was called for sometime Vim and then changed to Jif. In Canada, it is still called Vim.

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