Capri Sun

Capri Sun is a brand of juice drink owned by the German Company WILD (Chairman Dr. Hans-Peter Wild sold in silver pouches. Kraft Foods is a licensed production partner, and owns the exclusive rights for North America. It was developed by Rudolf Wild in 1966 in Germany , where Capri Sonne is a registered trademark since 1952. Capri Sun has been distributed in the United States since 1981. In the United Kingdom and the United States, the brand is referred to as Capri-Sun. It is distributed by Coca Cola Enterprises in the UK and Kraft Foods in the US.

Contents

1 Types and distribution
2 Dynamics Of The Pouch
3 Miscellaneous Information
4 External links

Types and distribution

Many of the Capri Sun flavors are tropical-themed. Capri Sun also has a variation called Capri Sun Sport, which provides electrolytes to the drinker. Capri Sun drinks are often supplied with pre-packaged cold lunches, such as Lunchables, but are also sold in cans in vending machines. The product is available in a variety of flavours and pouch sizes. Also, Capri Sun has been very popular with school "sack" lunches since the drink was created.

Dynamics Of The Pouch

Generally the drink comes in a 6.75 fluid ounce pouch in the USA and a 200 ml pouch in the UK and Germany. The pouch is trapezoidal and in profile when filled and rectangular when flat with a flared bottom that makes the pouch able to stand upright when set on a horizontal surface. In order to drink the contents, a straw is supplied with each pouch. The pouches have a round spot near the top where the straw is intended to be stabbed through one side of the pouch to reach the liquid within. However, this requires the drinker to have a bit more dexterity than is normally required to open a standard drink can or bottle. If the drinker squeezes the pouch with too much force while putting the straw in, they could unintentionally force the liquid up through the straw thus spilling the drink on themselves. Drinkers who find themselves accidentally stabbing through both sides of the pouch have often adopted other means of putting the straw through the pouch. One such method is to turn the pouch over and stab the straw through the bottom of the pouch. Although this leaves the drinker unable to set the Capri Sun down on a table or other flat surface, it does significantly lower the chance of a straw going through more than one side of the pouch.

Miscellaneous Information

External links

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