Commercial bumper
Encyclopedia : C : CO : COM : Commercial bumper
In broadcasting, a commercial bumper or break bumper (often shortened to bump) is a brief (usually ten to fifteen seconds) transition announcement, placed between a pause in the program and its commercial break (and also the other way around). The host, the program announcer, or a continuity announcer will state the title (if any) of the presentation, the name of the program, and the broadcast or cable network, though not necessarily in that order. Bumper music, often a recurring signature or theme music segment, is nearly always featured. Bumpers can vary from simple text (see below) to short films.
Most network television shows in the U.S. no longer use Commercial bumpers, but it is a common feature of radio. However, they are still used on network Saturday morning children's programming. In the late 1970s and early 1980s, most cartoon bumpers would include the phrase "We'll be [right] back after these messages," except for the bump before the final commercial break, which would say, "And now, these messages."
Late Night With Conan O'Brien today is known for its very quirky, funny, and amusing commercial bumpers. The show adapted the bumpers from the days when David Letterman was host of Late Night.
Adult Swim
Among fans of Cartoon Network's Adult Swim, the term "bump" is used specifically to refer to the bumpers seen on that programming block. The "bump" has also been the characteristic feature on the Adult Swim programming block since May of 2004. Adult Swim's characteristic bumps consist of plain white text on a black background, featuring messages to the viewer written by Adult Swim's programmers and other employees of Williams Street. They are accompanied by various forms of background music. The bumps are sometimes topical and often change daily. The attitude of the messages may vary from informative to playful to antagonistic. On Thursday nights, Adult Swim's bumps may feature mail and internet postings from the viewers, often asking a question which may get a response, or sharing a small anecdote. On Saturday nights or whenever anime is shown, Adult Swim's bumps are done in a pseudo-Japanese style, often containing surreal art, such as a bear with a chainsaw, or a panther with one muscular arm and a rainbow above its head. The one-armed panther frequently appears and is considered the "Adult Swim ACTN mascot." Also, sometimes at the beginning of the show, they may display the show title, as well as characters from the show. An example of that is the Evangelion intro bump, where images of Eva-01, Eva-00, Gendo Ikari with Fuyutski, and Shinji Ikari appear in a cross-shaped design. Adult Swim bumps end with the display of the [adult swim] logo; the only time the logo is omitted is when the bump is in memoriam of a person of importance. The practice has somewhat spread onto Cartoon Network's main daytime schedule, but with a red background, and using the slogan: Cartoon Network: Yes!.Starting at the end of August 2005, [adult swim] switched their Thursday Viewer Nights in favor of showing a more select choice of Viewer Bumps on Sunday with most of them re-airing as regular bumps throughout the rest of the week. Exceptions often are bumps that are specific to a Sunday-only show or special events/memorials such as the viewer bumps used for Alex Toth.
External links
- [BumpWorthy] - a website with most of Adult Swim's bumps
From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.