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Corinthian leather

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Corinthian Leather was a phrase invented for marketing use to describe the leather used in certain Chrysler luxury cars in the 1970s. The first use of this term was to describe the leather in the 1974 Chrysler Imperial, but the best known use of this term is from the advertising campaign for the 1976 Chrysler Cordoba.

According to one source, the term was created by employees of the Young & Rubicam advertising agency. [link].

The term is still used today to describe leather, although it does not actually specify any particular type of leather.

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