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Coyote Ugly Saloon

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Outside the Coyote Ugly Saloon in New York.
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Outside the Coyote Ugly Saloon in New York.

The Coyote Ugly Saloon first opened on January 27, 1993 in New York City, after New York University alumna Liliana "Lil" Lovell eschewed a life on Wall Street for a life in bartending. Having held several bartending jobs during college where Lovell perfected her unique routine of dancing on the bar, singing, and challenging customers to drinking contests, she applied her business model of "beautiful girls + booze = money" to Coyote Ugly. She began hiring girls and training them in the wild routine, which included such antics as chugging alcohol, lighting it on fire, and then shooting it out of their mouth. While some girls were good at singing, others good at dancing, and others good at yelling, Lovell found that not all the girls were talented in each of the three aspects, so she often paired girls with complementary abilities.

The bar was propelled into the national spotlight in 1997 when former bartender Elizabeth Gilbert wrote of her experiences in a story for Gentlemen's Quarterly magazine, called "The Muse of the Coyote Ugly Saloon." A movie based on the bar soon followed, and the film Coyote Ugly opened in August 2000 with Maria Bello in the role of Lil and Piper Perabo as an aspiring songwriter in New York City who becomes the newest "Coyote." It grossed over $100 million worldwide.

Soon after, in 2001, the second Coyote Ugly Saloon opened in Las Vegas at the New York-New York Hotel & Casino. In 2002, a third franchise opened in New Orleans' French Quarter. Additional bars continued to open across the United States in the years to come, with Coyote Ugly Saloons now located in Atlanta, Dallas, Tampa, Philadelphia, Chicago, Charlotte, Panama City, Austin, San Antonio, Washington, D.C., Denver, and Nashville.

Per corporate website (verified June 17, 2006) "Atlanta, Boston, and Philadelphia bars have closed".

As of July 20th, 2003, Liliana Lovell had relocated from the New York area to New Orleans, and was primarily involved in the day-to-day operation of the Coyote Ugly bar in the French quarter of that city. This was not widely known at the time, and some still contacted the New York location looking for her.

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