D'Arcy Masius Benton & Bowles

Encyclopedia : D : DA : DAR : D'Arcy Masius Benton & Bowles

D'Arcy Masius Benton & Bowles (DMB&B) was an advertising agency in the United States.

DMB&B was established in November 1985 by the merger of the Benton & Bowles (B&B) and D'Arcy-MacManus Masius(D-MM) advertisng agencies.

They created the original Santa Claus icon for a Coca-Cola ad, as well as the slogans "This Bud's for you" for Budweiser and "Melts in your mouth, not in your hands." for M&Ms.

They were acquired by Publicis and closed in 2002.

External links

[D'Arcy Masius Benton & Bowles Archives Archive] via Duke University

From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.