DB Breweries
Encyclopedia : D : DB : DBB : DB Breweries
DB Breweries is a New Zealand brewing company founded in 1930 by Henry Kelliher and Morton W. Coutts with the purchase of Levers and Co. and the Waitemata Brewery Co. in Otahuhu. The company is currently controlled by Heineken through Asia Pacific Breweries
Breweries
DB Breweries owns and operates four breweries in New Zealand - Waitemata Brewery (Otahuhu, Auckland), Tui Brewery (Mangatainoka), Mainland Brewery (Timaru) and Monteith's Brewery (Greymouth).
Tui Brewery
Tui Brewery was established in 1889 by Henry Wagstaff. The main brand is Tui a 4% abv pale lager. The New Zealand Consumers' Institute recently criticised Tui for claiming to be an "East India Pale Ale" when it is in fact a pale lager.
Tui is promoted through a humorous advertising campaign which uses stereotypes, heavy irony and the phrase Yeah Right. These advertisements have caused some controversy, such as a billboard in Wellington stating 'Camilla for Queen? Yeah Right' and one stating 'Aucklanders are people too. Yeah Right'.
Beers
The company mainly produces lager.External links
- [Tui]
- [RateBeer]
- [DB Breweries]
From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.