Dairy Milk
Encyclopedia : D : DA : DAI : Dairy Milk
Dairy Milk is a brand of chocolate bar made by Cadbury's popular in the United Kingdom and around the world. It was introduced in 1905.
There are a number of varieties including Fruit & Nut and Whole Nut. A 'Fruit' variety (without the nuts) was available for a short time but was discontinued. In 2003 Cadbury's made Dairy Milk into a so-called superbrand, bringing a number of different products under the Dairy Milk umbrella branding. For example Wispa bars were phased out and replaced by "Dairy Milk with bubbles". As of 2006, there are fourteen varieties of Dairy Milk produced in the UK, the newest of which is Creme Egg. Many of the new Dairy Milk varieties are now manufactured in France and Poland. Dairy Milk itself is also manufactured in France and all these products are sold in the UK.
In early 2006, Cadbury changed the weight of its medium bars from 200g to 250g, effectively phasing out the 200g Wafer version of the bar, as the way it was manufactured did not allow for it to be manufactured as a 250g bar.
Several reformulated versions are sold in the United States as the FDA does not allow products that replace cocoa butter with vegetable fat to be called chocolate.
Advertising
Dairy Milk has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar.In 2004, Cadbury's started a series of television advertisements in the United Kingdom and Ireland featuring a person and an animal representing the person's happiness debating whether to eat one of a range of bars including Dairy Milk.
In 2005 Cadbury's original Dairy Milk bar celebrated its 100th birthday, being first sold in 1905. It remains the UK's biggest selling chocolate brand. Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by the Hershey's company in Pennsylvania.
However, the recent advertising campaigns in the UK have been overuled by the recent news that Cadbury's chocolate company has been forced to pull in thousands of its bars due to the risk of Salmonela. Although the owners of the company have assured the public that there is no danger in eating their chocolate, it seems likely that, as a result, the sales of Cadbury's in the near future may drop.
UK varieties
- Milk Chocolate, sold in sizes from 25g up to 1kg, although bars larger than 250g are hard to find
- Fruit & Nut
- Whole Nut
- (with) Caramel (formerly Cadbury's Caramel)
- Bubbly (formerly Wispa)
- Biscuit
- Crispy
- (with) Crunchie
- Mint
- Turkish
- Orange
- Almond & Honey
- Wafer
- (with) Creme Egg
Australian varieties
- Milk Chocolate
- Fruit and Nut
- Hazelnut
- Roast Almond
- Chocolate Mousse
- Marble
- Peppermint
- Breakaway
- Caramello
- Snack
- Top Deck
- Black Forest
- Turkish Delight
- Malt Crisp
- Brazil Nut
- Nut Break
- (with) Crunchie Pieces
In Australian slang, a cadbury is a person that gets drunk easily. This stems from the "Glass and a Half" advertisements and is popular in youth culture.
External links
- [Cadbury's Brand stories: Dairy Milk]
- [Economics Times of India: Cadbury to relaunch Dairy Milk]
- snackspot.org.uk - Confirmed sightings: Cadbury Dairy Milk [Bubbly and Crispies] and [Shortcake Biscuit]
- The Grocer Top Products Survey 2005, 17 December 2005
From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.