Daktronics
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Daktronics NASDAQ: [DAKT]
History and success
Factors that contribute to Daktronics' success are a commitment to excellent service and support for their products, and a large amount of engineering and technical employees.Major milestones in the company's history included its contract to supply signage for the 1980 Winter Olympics in Lake Placid, New York, its IPO in 1994, and the creation of the world's largest video display for sports in 2004 at Jacobs Field in Cleveland, Ohio. The latter was topped with the installation of two HDTV screens and the world's largest fascia boards at Dolphin Stadium in Miami Gardens, Florida in 2006.
Major product groups
The design and manufacturing of displays is broken down into four major product groups within the company: Video Products, Sport Products, Business Products, and Intelligent Transportation Systems.Video products
The video displays built by Daktronics are typically light-emitting diode (LED) displays in which a red, blue, and green LED combine to form one pixel of a video image. These displays vary greatly in size and resolution. Some even include 3-dimensional curves such as the Coca-Cola display in Times Square.
Sport Products
The Sport Products line of Daktonics products includes scoreboards for many sports as well as sports timing systems. Scoreboards built by Daktronics range from the very small such as those used at a children's sporting events, to the very large such as those used at major venues. In swimming, Daktronics produces in-water, electronic touchpads for timing competitive events. Daktronics has been supplying scoreboards and video displays for the Olympics for several years, but they have contracts with larger corporations, such as Panasonic, so the Daktronics name is not often used.
Daktronics has been a major force in NBA rule changes in the 2000's, along with the innovation of light emitting diodes, manufacturing the first backboard light strips hanging on the backboard to comply with instant replay rulings, and in 2004, developing a see-through shot clock (used in newer venues) to improve spectator visibility. The two newest arenas in the NBA use the technology.
Business products
The Business Products line at Daktronics includes displays that are intended for commercial use. These displays typically have lower refresh rates than the video displays and are often monochromatic. These displays are usually used to display text and show simple graphics.
Intelligent transportation system products
The Intelligent Transportation Systems line at Daktronics includes Variable Message Signs that display information about upcoming traffic, parking, and weather warnings along highways, interstates, and airports.
Other Work
Daktronics also makes scoreboards for many high schools and their boards have been in seen in several movies.Employment
Daktronics currently employs 2,000 at its Brookings, South Dakota facilities as well as regional offices around the country and around the world.External links
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