}}}}
|}
Dasani is a brand of bottled water from the Coca-Cola company, launched in 1999, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). It is one of many brands of Coca-Cola water products sold around the world.
Dasani differs in composition between its different markets. For example, Coca-Cola intended to launch it as a natural spring water in France and Germany, although this never went ahead after bad publicity in the United Kingdom.
Dasani means "bag of water" when roughly translated from Ancient Hebrew. Dasani refers to the canteen-like structure that held the aforementioned water. This pouch was often made of goat-hide. It is believed that Coca-cola chose this name to reference how pure the water was in these ancient times. Also, a man of that time was judged by the quality of his dasani as it was a must-have in the hot climate.
In various regions
Dasani machine
Canada
Dasani was launched in Canada in 2000, a year after launching in the United States. The product was made available in Quebec shortly afterwards, in April 2001. Prior to Dasani launching in Quebec, Evian water bottles were sold on Coca-Cola refrigerator shelves.
There are four common Dasani bottle sizes sold in Canada: 300 ml, 500 ml, 1 l, and 1.5 l. Bottles are sold individually and in packs of 6, 12, and 24.
The source of Dasani water in Canada is Brampton, Ontario. Dasani has <35 ppm of total dissolved mineral salts.
United Kingdom
Dasani was launched in the UK in January 2004.
In March 2004, it became public through an article in The Independent newspaper that the tap water of Sidcup was being treated, bottled, and sold under the Dasani brand name in the UK. Although Coca-Cola never implied that the water was being sourced from a spring or other natural source, they marketed it as being especially "pure". Hence, the public revelation of it being simply treated tap water caused a media stir.
The media made mocking parallels with a popular episode of the well-known BBC sitcom Only Fools and Horses in which the protagonist Del Boy attempts to pass off tap water as spring water. This scheme fails when the local reservoir becomes polluted causing the bottled water to glow green. The episode is believed to have contributed to the severe negative reaction to Dasani by the press and public.
Two weeks later, UK authorities found a concentration of bromate in the product that could be considered harmful if drunk in large quantities. Dasani was potentially carcinogenic. Coca-Cola recalled half a million bottles and pulled the "Dasani" brand from the UK market on March 19, 2004. Shortly after, plans to introduce the brand on Continental Europe were announced to have been cancelled as well. Ironically, bromate was not present in the tap water before being treated, merely harmless bromide.
Coca-Cola added calcium chloride to Dasani in the UK to meet laws requiring calcium in all bottled waters. The company claims that the amount of bromide in the water led to the formation of unacceptable levels of bromate during the ozonation process used in purification. The U.S. version of Dasani does not contain calcium chloride.
In 2004 the Ig Nobel Prize in chemistry was awarded to The Coca-Cola Company for "using advanced technology to convert liquid from the River Thames into Dasani, which for precautionary reasons has been made unavailable to consumers".
The withdrawal of the product and the resulting PR disaster has been likened to the New Coke fiasco.
Dasani never made it to Ireland or Northern Ireland, as Coca-Cola Bottlers (Ulster) produce the Deep River Rock brand of water for sale in the island.
South America
Dasani was introduced to the Brazilian market in mid-2003. It was introduced to the Chilean market in 2005, including releases in regular, lemon and tangerine flavors. It was released in Colombia in late 2005 with their three regular flavors. In 2006, Dasani was introduced in the Argentinian market with the flavours peach, lemon, citrus and regular.
