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Digital Asset Management

Encyclopedia : D : DI : DIG : Digital Asset Management


Digital asset management (DAM) refers to the practice and domain of organizing digital files, like images, documents, videos and presentations. The term asset is used to indicate that such files have some sort of intrinsic value that makes it worthwhile to manage them. DAM is related to and can be considered a superset of content management. For more information see also digital asset management systems and content management systems. To manage digital assets effectively, assets must be made available to the people who need them to efficiently contribute to the growth of the culture using them.

Digital photo management

Digital photo management (DPM) is an emerging subfield where anywhere from a few thousand digital photos to millions of digital photos are managed. As digital cameras become more commonplace, the number of digital photos increase at a rapid rate. Initially, for most individuals and organizations, the first practice is to burn the pictures onto CDs or DVDs. As time goes by the number of CDs or DVDs start to get out of control. Additionally there is also the problem of CD rot, where a large percentage of the CDs or DVDs become unreadable within a few years.

The next stage in this evolution is to put all the digital photos onto the hard disk or on a central server. This too, in time, gets out of control as the number of pictures rises. Eventually it becomes necessary to use systems with database software such as an SQL database, with a friendly client software or browser software interface on top to help manage these photos.

In recent years several systems have emerged, with VeriPic being the leader. This system keeps the photos inside an SQL database so that they are searchable yet secure from intrusion. The decision whether to employ this types of system depends directly on the number of digital photos being managed. As long as the total number of pictures are still easy to manage in a folder hierarchy this type of system is not needed. Once the number of photos gets too large and finding specific photos becomes a burden a DPM system becomes necessary.

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