Discovery Kids
Encyclopedia : D : DI : DIS : Discovery Kids
Discovery Kids Channel is a digital cable television channel, owned by Discovery Communications with programming for education of children. Discovery Kids broadcasts a Saturday morning "E/I" programming lineup for children called Discovery Kids on NBC, which began running in September of 2002. Its Canadian equivalent is operated in partnership with Corus Entertainment.
In 2002, Discovery Kids began airing a reality television show entitled Endurance. The show is similar in nature to Survivor, whereby teams compete in exotic locales (such as Hawaii and Tehachapi) and, as of 2005, is in its fourth season.
In the United Kingdom, the channel initially began broadcasting exclusively on the On Digital service time sharing with Discovery Wings; the channel eventually became available on other digital platforms such as Sky Digital.
NBC recently announced it will not continue the partnership with Discovery Kids after the fall of 2006. The new Smart Place for Kids programming initiative, a consortium of ion Media Networks, NBC Universal, Corus Entertainment's Nelvana, Scholastic Books, and Classic Media will take over programming NBC's childrens block.
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