Dominion Stores (Newfoundland and Labrador)

Encyclopedia : D : DO : DOM : Dominion Stores (Newfoundland and Labrador)

In Newfoundland and Labrador, Dominion is the primary brand name of the major-market supermarkets of Loblaw Companies Limited, Canada's largest food retailer, which uses that brand name under licence. Founded as a division of local department store chain Ayre and Sons, it was acquired by Dominion Stores Ltd. in 1963, and subsequently sold again and merged with two smaller chains, with the new parent company renamed Amalco Foods in 1987.

Loblaws acquired the Dominion chain in 1995. In all respects other than name, the majority of these stores operate with the same appearance and format as the company's flagship Loblaws and Atlantic Superstore supermarkets, and its newest St. John's area locations are similar in format to the Loblaws-owned Real Canadian Superstore. In fact, these locations are operated as part of the Atlantic Superstore unit, with nearly identical advertising campaigns. Nonetheless, Loblaws has not indicated any plans to discontinue its use of the Dominion banner.

Incidentally, the logo used for Dominion stores is the Loblaws logo, rotated to look like a D instead of an L.

External link

[Dominion (Newfoundland) website]

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Dominion Stores (Newfoundland and Labrador)

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