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Edward de Bono

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Edward de Bono (born May 19 1933) is a psychologist and physician. De Bono writes prolifically on subjects of lateral thinking, a concept he is believed to have pioneered and now holds training seminars in. Dr. de Bono is also a world-famous consultant who has worked with companies like Coca-cola and Ericsson. In 1979 he co-founded the School of Thinking[link] with Dr Michael Hewitt-Gleeson[link].

Contents

History

Born in Malta, Edward de Bono studied at St Edward's College and subsequently gained a medical degree from the Royal University of Malta. Studying at Oxford as a Rhodes Scholar, he gained an honours degree in psychology and physiology and a D.Phil in medicine. He went on to complete a PhD at Cambridge, and to faculty appointments at Oxford, London, Cambridge and Harvard. He was married to Josephine (divorced 2005), has two sons, and has resided on the Channel Islands for over a decade. He has other properties including one in Malta and a flat in London.

In 1969 De Bono founded the Cognitive Research Trust (CoRT) which continues to produce and promote material based on his ideas.

He has written "65 books with translations into 37 languages". He has spent the last 30 years teaching thinking, including working with governments, corporations, organisations and individuals, speaking publicly or privately on many matters. He has started to set up SITO - the 'Supranational Independent Thinking Organisation' based in Malta, which he describes as a "kind of intellectual Red Cross".

De Bono has detailed a range of 'deliberate thinking methods' - applications emphasizing thinking as a deliberate act rather than a reactive one. His writing style is simple and clear, though often criticised for being dry and repetitive. Avoiding academic terminology, he has advanced applied psychology by making theories about creativity and perception into usable tools. A distinctive feature of De Bono's books is that he never acknowledges or credits the ideas of other authors or researchers in the field of creativity.

De Bono's work has become particularly popular in the sphere of business - perhaps because of the perceived need to restructure corporations, to allow more flexible working practices and to innovate in products and services. The methods have migrated into corporate training courses designed to help employees and executives 'think out of the box'/' think outside the box'.

Games

De Bono invented the L Game, a simple board game that requires strategy to win.

He has also suggested an alternative to the penalty shootout when a soccer match ends in a draw. If the number of times each goalkeeper touches the ball is recorded throughout the game the results can be compared if the event of a draw. The team whose goalkeeper has touched the ball more often is the loser. The winner will then be the team that has had more attempts at scoring goals and is more agressive (and therefore exciting) in their style of play. This mechanism would avoid the tension of the penalty shoot out. #redirect [[Template:Fact]]

Published works

Books by de Bono include:

De Bono has also written numerous articles published in refereed and other journals, including The Lancet and Clinical Science.

External links

 

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