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Element Skateboards

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Element logo
Element logo

Element is a skateboard company that was established in Atlanta, Georgia in 1992 as Underworld Element. The company later dropped the "Underworld" from its name and became known as just Element. The founder and president of the company, Johnny Schillereff, invented the logo as being the life of natural wood and being "one" with the board.The Element logo is a stick figure style tree inside a circle, often white in a red background. In some renditions, the logo is also circled by the words: Wind, Water, Fire, and Earth, the four basic elements.

Element's current sponsored team consists of:

Australia: Europe: Element is a prominent company in skateboarding with a global distribution network reaching out to over 50 countries. It was bought in 2001 by Australian surfwear company Billabong International.

Elemental Awareness

Elemental Awareness is an organization designed to promote wilderness conservation and survival skills to young people through skateboarding. The program was started by Mike Kershnar and Todd Larson. The idea of the program is to promote environmental values to kids in a way that will get them interested and enthusiastic, which for many is through skateboarding.

Another goal of Elemental Awareness is to promote skateboarding by providing scholarships to skate camps, taking kids to professional skating facilities, and letting them meet with professional skaters.

The wilderness survival and conservation aspect of Elemental Awareness is officially recognized by Tom Brown and his school of trackers.

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