What is the Energizer Bunny?
Encyclopedia : E : EN : ENE : Energizer Bunny
The Energizer Bunny is the marketing icon and mascot of Energizer batteries. It is a pink bunny rabbit that beats a drum while wearing shades and blue sandals. It has been appearing in television commercials since 1989. The Energizer Bunny only appears in North America, due to the rival Duracell Bunny, of which Energizer Bunny is a parody, that is used in Europe. In the Energizer Bunny's first commercial, lab technicians were testing out new Energizer batteries on a pink toy bunny. When the Bunny was switched on, he proved to be unstoppable, as he knocked over items on the table before he eventually marched right out the door. The hapless technicians were unable to stop him. Ever since he escaped from the lab, the Energizer Bunny has been marching endlessly, presumably still running on the original batteries from 1989.
As the series progressed, realistic-looking commercials were aired for fictional products (such as "Sitagin Hemorrhoid Remedy") only to have the Bunny march through. An off-camera announcer would give the slogan: "Still going! Nothing outlasts the Energizer! It keeps going, and going, and going..." (A similar tactic is currently employed by GEICO Insurance.)
The term "Energizer Bunny" subsequently entered the vernacular as a term for anything that continues endlessly. President George H. W. Bush employed the term in a campaign speech in 1992.
In an ironic twist, the Eveready Battery Company would sue Adolph Coors Company for creating a parody of its Energizer bunny ads. See parody advertisement.
Parody commercials
This is an incomplete list of the parody products which the Energizer Bunny interrupts their respective commercials.
- Tres Cafe coffee
- Nasatine nasal spray
- Chateau Marmoset wine
- Hennesey & Boyd Life Insurance ("the Buffalo")
- Olga Montero and Her Magic Harp
- Halo breath freshener
- The Adventure Channel
- Sputnik Fruit Juice
- Darnitol headache medicine
- Ligamint back medicine
- Firmatine stomach medicine
- Rottenbrau beer
- "Really White" Laundry Detergent
- Vintage Farms deli meats
- J.B. Pigskins pork rinds
- Notbacon bacon substitute
- Growzan hair loss treatment
- Golden Grenades cereal
- 1-877-787-0778 collect call service
- Bob Fremgen for President campaign
- inmyunderwear.com
- Alarm bath soap
- Fannisizer exercising equipment
- H.I.P.S. TV Show
- Sitagain hemorrhoid ointment
- Airdale air spray
- Supervolt batteries
- Chugga Cherry soft drink
- La Cuca Racha Mexican restaurant
- Purina Cat Chow
- Hostess Twinkies
- Joseph Enterprises' The Clapper.
TV and movie appearances
The Energizer Bunny guest stars on the real shows:- Cheers
- ABC Wide World of Sports
- The Emmy Awards
- Tonight Show with Jay Leno
- The David Letterman Show
- Saturday Night Live (Cold Opening on 12/16/89)
- The Simpsons (The Energizer Bunny Christmas Special)
- MadTV (Clops)
Celebrities
The Energizer Bunny has celebrity guests on commercials:- King Kong
- Wicked Witch of the West
- Darth Vader
- Wile E. Coyote
- Boris and Natasha
- Elvis
- Ted Nugent
- Lyle Alzado
See also
External links
From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.