Entenmann's
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Entenmann's is a bakery brand now owned by Canadian company George Weston Limited. It was started by a German immigrant in Brooklyn in 1898. Their cakes and snacks are distributed in many grocery and convenience store locations in the United States. They are also now distributed in Canada in markets owned by the Weston company. In seinfeld reference there at the end of the aisle Entenmann is usually known to have their own shelf.
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