Euro RSCG
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Euro RSCG is a French advertising agency with global operations. Each letter in RSCG corresponds to the name of each of their founders: Roux, Séguela, Cayzac, and Goudard.
It was born from the merger of Eurocom, the main agency of the French communications group Havas, itself created in 1835 by Charles-Louis Havas as a press agency, and RSCG, in 1991.
While Euro RSCG's largest market is in France, its headquarters have nevertheless been relocated to New York City, even though Havas is still based in France.
Havas also has a holding stake in other agencies like Arnold Worldwide, and the Media Planning Group.
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