Fad

Fad is:

a name sometimes attributed to Frank Tovey, deceased lead singer of electronic band Fad Gadget.
the name of one of the DJs at the Slimelight Goth/Industrial club in central London.
something of short term fashion, or hype. As in "Are blogs a trend or fad", or "Fad Diet"-a diet which promises quick weight losses. See List of fads and trends.

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