Farmers Union Iced Coffee

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Farmers Union Iced Coffee is a popular Australian milk beverage, owned and produced locally, it is quite a popular drink with all classes, ages and ethnic groups. The drink is still standing strong against many other popular milk drinks such as Big M. Farmers Union Iced Coffee, also known simpily as 'Farmers Union' is the only drink made by the company, unlike most who have flavours such as Strawberry, Chocolate, Vanilla, Bananna and Caramel as well. The motto for Farmers Union Iced Coffee is: Its a farmers union iced coffee, or its nothing In the many advertisments the motto is spoken in a deep male voice, and the drink is often refered to as a 'Mans Drink', and is most commonly drinken by males in the 15-45 year age bracket, but many females also enjoy the drink.

The current advertising campaign is aired on australian TV networks, the scene depicts people (almost all men) in situations that are ironic to the words being used, for example, the tagline also used in the ads is 'We Were There', for example.

We were there when the wall came down

This term is used to signify the falling of the Berlin Wall, whilst in fact it is a group of males knocking down a small brick wall.

We Survived The Bush Invasion

This term is meant to signify the Americanisim invasion (Many US owned products are beating out australian businesses) by referring to George Bush as Bush. But in fact it is the same group of men pruning a tree limb that is growing over from a neighbouring property.

We Saw Cathy In 2000

This is meant to signify that the beverage was present when olympic sprinter Cathy Freeman won gold in the 2000 Olympic Games, whilst it is in fact one of the men visiting (What is presumably) his girlfriend in the city of Sydney

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