Fido Dido

Fido Dido is a cartoon character created by Joanna Ferrone and Sue Rose. Rose first developed the character in 1985 on a napkin in a restaurant. Fido Dido was licensed to Pepsico in the 1980s, but the character did not receive much usage or popularity until the early 1990s on numerous products, particularly stationery. He reappeared in the 2000s.

Fido Dido has been licensed to Pepsico for their 7 Up brand (although 7 Up originated in the United States, it is not a Pepsico brand there).

In 1993, a Fido Dido video game was created for the Sega Mega Drive, but was soon forgotten due to its generic platform design.

External links

[Fido Dido] at RM Licensing
["Fido Dido returns as face of 7UP"] at B&T
[Brief Information about Fido bumpers during CBS Saturday Morning TV Shows.]

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