Flake (chocolate)
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Cadbury's Flake is a bar of thinly folded milk chocolate produced in Australia and the United Kingdom by Cadbury-Schweppes.
The product was first developed in 1920 and was founded by an employee of Cadburys. When the excess from the moulds was drained off, it fell off in a stream and created folded chocolate with flaking properties.[Corporate history of the product]
A smaller version of the bar is used in ice-creams to create 99 Flakes. These are ice-creams sold in the UK and elsewhere in which a bar is placed into a standard sized wafer cornet. These can also be bought in supermarkets throughout the United Kingdom in a box.
Several varieties of Flake have been produced, including:
- Flake Noir in which dark chocolate is used.[http://www.cadbury.com.au/sites/cadbury/index.php?pageId=62
- SnowFlake, where the inside is created with white chocolate and it is dipped into milk chocolate.
- Dipped, resembles the Twirl only one in the pack though.
- Praline, which has the added flavour of praline
The Flake girl advert
The product gained some notoriety for its highly sensual advertising. In the UK, the adverts showed people - almost always women - enjoying a Flake whilst relaxing.The Flake Girl became famous as a symbol of indulgence and secret pleasure. Her emphasis - to a raspingly emotional jingle, voted third most memorable of all time - was on allowing herself a guilt-free luxury. However, many saw in the delicacy with which she nibbled the crumbly chocolate bar, more than a hint of sexual pleasure. That, of course, was why it was so successful - but just a hint, and no more.
In the 1970s, an advert was taken off air following complaints about the suggestive manner in which the woman bit into the bar.
In 1999, a tribute commercial to the Flake Girls of decades past was released, much to the delight of nostalgic fans. The montage began with a clip of the very first Flake Girl commercial from 1959, followed by a 1965 clip of a girl relaxing in a row boat and being pestered by a cheeky swan for a peck of her Flake bar. The next clip showed the 1973 ad of a doe-eyed artist in a field of poppies painting a watercolour and indulging in a Flake bar, before being caught in a summer shower. This was followed by a clip of the exotic 1987 ad in which a restless woman in silk negligee reposes on a window sill on a sultry night, indulging in a Flake bar whilst a gecko lizard is noted crawling over a ringing telephone. Next was a clip of the classical 1991 Flake ad in which a woman sporting a dark, cropped hairstyle (resembling Demi Moore and Enya's hair at the time) reposes in an overflowing bath tub in a great painted hall. Lastly, this tribute montage commercial ended with the latest Flake Girl ad (1999), featuring a Parisienne relaxing in a summery garden overlooking the Eiffel Tower. As she bites into the Flake bar in her ice-cream, the garden sprinklers are set off and she is drenched in refreshing water.
The Flake girl was finally killed-off after 40years, in 2004 http://news.bbc.co.uk/1/hi/magazine/3570680.stm However, in 2005 it was found to have a 19% recall in the UK population - which may lead to a revival. http://thescotsman.scotsman.com/index.cfm?id=783502006
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