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Ford Contour

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The Ford Contour was a North American variant of the European Ford Mondeo sedan sold by Ford Motor Company. It was sold in North America from 1995 through 2000. The platform also underpinned a Mercury version called Mystique and the 1999 to 2002 iteration of the Mercury Cougar.

Overview

Ford introduced the Contour to the North American market in late 1994 to replace the aging Tempo. Development of the Contour, the nearly identical Mercury Mystique and the Mondeo in Europe was a major project for Ford Motor Company; reportedly US$6 billion was invested in the development of the CDW27 platform. The Contour filled the market and size gap between the Escort and the larger Taurus. The Contour was slightly larger than the Tempo and was only available as a sedan. By contrast, the European Mondeo was available as a hatchback and a wagon.

Initially, three trim levels were available; a base GL, a more luxurious LX and a sporty SE trim. A 125 hp, 2.0 L Zetec inline four-cylinder engine was standard on the GL and LX models, while a 170 hp 2.5 L Duratec V6 was standard on SE models and optional on the LX model. A 5-speed manual transmission was standard on all models, with a 4-speed automatic as an option. Prices ranged from about US$14,000 for base GL versions to just under US$20,000 for an SE with all available options.

However, in April 1996, Ford produced a "Sport" model in both the 2.0L four cylinder and 2.5L V6. The "Sport" model was an option in both SE and GL series.

In 1998, Ford restyled the Contour and added the SVT version, which utilized a specially tuned and modified version of the 2.5 L V6 that produced 195 hp and was only available with a 5-speed manual transmission. Also included with the SVT Contour was new bodywork, seats and trim, white-faced gauges, larger wheels with ultra high performance tires, upgraded brakes and a retuned suspension. Slowing sales in later model years prompted Ford to cut back production of the Contour, and by 2000 only the SE model and the SVT version remained. The SVT Contour was available primarily by special order by specially designated Ford dealerships.

End of the Contour

After the 2000 model year, the Contour was cancelled because of decreasing sales. In the Ford lineup, the Contour (as well as the Escort) were largely replaced by the Ford Focus. Buyers looking for a mid-sized car tended to purchase the larger Ford Taurus, while those looking for a small sedan tended to purchase the new Focus. The Kansas City plant was then retooled to build the Ford Escape.

Replacements

Ford upgraded the Taurus for the 2004 model year to attract more of the entry-level midsize market in the Contour class. The Taurus will be cancelled in August 2006 for the 2007 model year, following the release of the full-size 2005 Ford Five Hundred. A smaller sedan, the Ford Fusion was introduced for the 2006 model year as a proper replacement for the Contour.

Year-to-year changes

1996

1997

1998

Note: In mid-production for the 1998 model, Ford decided to make several more changes to the Contour. This resulted in a noticeable distinction between early and late 1998 Contours. To differentiate between the two, many people refer to the late 1998 model as the "1998.5", or alternatively refer to the early 1998 model as the "E0" and the late 1998 model as the "E1". The mid-year changes are as listed below.

1999

2000

Awards

The Contour was on Car and Driver magazine's Ten Best list for 1995, 1996 and 1997. The Contour was also named as an Automobile Magazine All Star for 1995, 1996 and 1997.

See also

References and source data

External links

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