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Frosted Flakes

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Frosted Flakes in the 1950s
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Frosted Flakes in the 1950s

Frosted Flakes as it appears today
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Frosted Flakes as it appears today

Frosted Flakes (or Frosties in Europe and various other areas) is a cereal similar to Corn Flakes from Kellogg's, but coated with frosted sugar. Tony the Tiger has been the mascot in Frosted Flakes since it was first introduced in 1952 as Sugar Frosted Flakes (the word "sugar" was dropped in the mid-1970s), and he is known for uttering the cereal's slogan: "They're Grrreat!". Tony the Tiger was originally voiced by Thurl Ravenscroft, who continued providing his voice until his death in 2005. The character is currently voiced by former professional wrestling play-by-play announcer Lee Marshall, starting in January of 2006. Frosted Flakes are also available with banana pieces or coated in chocolate in different areas.

In 2004, Kellogg's launched Cinnamon Krunchers in August continuing until sometime in November. The slogan is "They're Grrreat 'Till They're Gone."

In 2004, they came out with a new 1/3 Less Sugar recipe.

Taglines

This cereal has had numerous taglines, but the classic, "They're grrreat!" has always been used along with the others.

Trivia

See Also

External links

 


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