Fruits Magazine
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FRUiTS is a Japanese fashion magazine covering the fashions of the Harajuku district of Tokyo, established in 1997 by photographer Shoichi Aoki. Certain photographs from the magazine were compiled to create the Phaidon Press books FRUiTS (2001) and FRESH FRUiTS (2005).
Themes
The photographs document and rejoice in the optimistic and individualistic styles young people wear around the Harajuku district of Tokyo. If there are identifiable themes, they can broadly be described as fun, original, authentic, and the recording of emerging social trends and technology. The message seems to shout through the repetitive format of these photos; a modern person head to toe in the foreground against an urban backdrop: "You are the best stylist to express yourself".Japanese fashion
The homegrown Japanese fashion covered by FRUiTS is similar to most modern global street fashions. It is not necessarily meaningful to categorize this fashion around a few identifiable elements because of the diversity of its individual expressions. That said, the "FRUiTS look" could be summarized as combining traditional Japanese styles of dress with an irreverent approach to modifying and combining elements of clothing, accessories, and technology.
- Homegrown + Homemade = Authentic and Individual
Compared to other styles
There is a parallel here with the disregard to conventions that punk took to the extreme, but unlike the punk movement, there is no nihilist agenda and FRUiTS fashion does not take itself too seriously.The FRUiTS style is generally distinct from Cosplay, where people dress like their favourite manga or video-game character.
See also
External links
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