Fuel industries

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Fuel Industries (www.fuelgames.com and www.fuelindustries.com) is a category leader in the Advergaming industry and Immersive Online Entertainment Content. Working with many of the world's largest advertising agencies and big name brands Fuel has carved a niche as one of the best in the industry for developing forward thinking online viral content.

Fuel Industries provides the ideas that accelerate brands and businesses, and push the boundaries of online creativity. Ideas achieved by a strategic process termed Fuel Ideation: challenge — strategy — ideas — creative — performance.

Fuel develops deeply branded, sticky online experiences, and the tools that support and measure them. With a staff of more than seventy combining business strategy, creative skill and technical knowledge, Fuel is consistently delivering breakthrough ideas and winning creative concepts for clients across North America. Their key strengths are in the areas of AdverGaming, Immersive Web Experience and Custom Application Development.

Fuel Games is the AdverGaming Division of Fuel Industries, and has built games for a respected roster of brands, including FedEx, General Motors and Coors Light. Fuel believes firmly in delivering an immersive brand experience. It is not enough to put logos within a game, or on a navigation bar. Fuel builds games around brands, and with average brand interaction times of up to 40 minutes/play.

Key Individuals are:

Mike Burns, CEO and Chief Creative Officer

Jeff Doiron, President

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