Gallup poll
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A Gallup Poll is an opinion poll conducted by The Gallup Organization and frequently used by the mass media for representing public opinion. The Gallup Poll is named after its inventor, the American statistician George Gallup. The poll typically uses a simple random sampling method in order to keep the level of bias to a minimum.
The Gallup Poll has existed since the 1930s. Historically, The Gallup Organization has measured and tracked the public's attitudes concerning virtually every political, social, and economic issue of the day, including highly sensitive or controversial subjects. Although Gallup has typically conducted its polling activities in collaboration with various media organizations and, on occasion, with worldwide associations and academic institutions, these polls have always been carried out independently and objectively.
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