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Giovanni Audiori Catalog

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The Giovanni Audiori Catalog logo.
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The Giovanni Audiori Catalog logo.

The Giovanni Audiori Catalog was an underground independent newspaper, named in tribute of the late songwriter Mark Heard whom sometimes used the name Giovanni Audiori.

The catalog, which was first published in 1996, was used primarily by record collectors, and independent record labels like Heard's Fingerprint Records, Larry Norman's Solid Rock Records, Daniel Amos' Stunt Records as well as music stores to advertise their merchandise, which - in the cases of independent or fan club releases - often didn't receive a lot of attention in the regular media. The catalog also became the primary source of promotion for a number of very limited edition releases, including a CD of Heard's earliest LP, Setting Yesterday Free. The catalog also included in depth discographies from a variety of artists and even the occasional "readers" interview, in which the readers of the catalog themselves were able to submit questions which were then given to a musician to answer. Comedian David Brenner also contributed an unusual comment or two to the catalog.

One running series of articles featured various musicians and others from the music industry listing their top ten favorite albums of all time. Another running column was a short story of gibberish written by an author that called himself "Crinklepot." Another series of articles allowed musicians and artists from various backgrounds to list their top ten favorite albums of all time. Artists that participated in the running series included Ashley Cleveland & husband Kenny Greenberg, Phil Madeira, Gene Eugene of Adam Again, Drummer David Raven, Randy Stonehill, Mitch McVicker, Mark Robertson of This Train and A Ragamuffin Band, David Leonhardt of The 77s, Keyboardist Rob Watson and others.

In spite of listing Heard as the "real" Giovanni Audiori on several occasions, readers often thought that the catalog was actually created by an Italian man with that name. The name of the catalog was later changed to the simpler Audiori's Catalog before finally coming to an end in 1999.

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