Grupo Bimbo
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Grupo Bimbo was established in Mexico in 1945, today it is one of the most important baking companies in brand and trademark positioning, sales, and production volume around the world. In Mexico and Latin America it is an undisputed leader in its area, with presence in the United States and 14 countries in Latin America and Europe encompassing over 4500 products and has more than 100 prestigious brands.
Since 1980, Grupo Bimbo has been traded in the Mexican Stock Exchange. It comprises six organizations and a corporate department that operates companies in the baking industry and in general, in the food industry.
The name "Bimbo" has no specific meaning in Mexican Spanish; thus, the name has not caused significant uproar as it would in the United States, where bimbo has a negative connotation.
Brands
- Bimbo
- Ideal (chilean bread brand, Bimbo brand is not used, but Ideal shares the same logo as Bimbo)
- Cena (chilean budget bread brand)
- Lara
- Barcel
- Marinela
- Swandy
- Ricolino
- Coronado
- Suandy
- Wonder (brand)
- Tía Rosa
- Mrs. Bairds (a bakery with a large presence in Texas)
- El Globo (Mexican bakery)
External link
- [About Bimbo] at the corporations site.
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