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HSBC

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HSBC Holdings plc (LSE: [HSBA], , NYSE: [HBC], Euronext: [HSBC], BSX: [1077223879]) is one of the largest banking groups in the world, ranked the fifth-largest company and third-largest banking company in the world in Forbes Global 2000. Its head office is located in the HSBC Tower in London's Canary Wharf. The group is named after its founding member, the Hongkong and Shanghai Banking Corporation, a bank established by Thomas Sutherland, a Scot, to finance British trade in the Far East in 1865.

The bank is the second largest corporation in the world in terms of assets.http://finance.yahoo.com/q/bs?s=HBC&annual It reports its results in United States dollars since 80% of its earnings originate from outside the United Kingdom. Nearly 22% of its earnings are from operations in Hong Kong, where it was headquartered until 1991. It is the largest bank in Hong Kong, and at the end of 2004 it was the third largest banking group in the world by Tier 1 capital. http://www.economist.com/markets/displayStory.cfm?story_id=4174345

The HSBC logo, known as the Hexagon, is derived from the Hongkong and Shanghai Banking Corporation’s 19th Century house flag, itself derived from the Scottish flag which is the angular cross that Saint Andrew (the patron saint of Scotland) was crucified upon.

As of 2005 Michael Geoghegan, the company's CEO, was earning over £700,000.00 (over 1 million US dollars) per year, and the chairman Sir John Bond, who retired in 2006, was earning 1.8 million US dollars. HSBC made record profits in the 2004-2005 year earning over 12 billion GBP or more than 20 billion US dollars.

Customer groups

HSBC splits its business into four distinct groups, on a global basis:

Personal Financial Services

HSBC provides more than 100 million customers world-wide with a full range of personal financial services, including current and savings accounts, mortgages, insurance, credit cards, loans, pensions and investments. The Consumer Finance group facilitates point of sale credit to consumers, and lends money and provides related services to meet the financial needs of everyday people.

Commercial Banking

HSBC provides financial services to small, medium-sized and middle-market enterprises. The group has almost 2.5 million of such customers, including sole proprietors, partnerships, clubs and associations, incorporated businesses and publicly quoted companies.

Corporate, Investment Banking and Markets

This customer group provides tailored financial services to corporate and institutional clients. Business lines comprise Global Markets, Corporate and Institutional Banking, Global Transaction Banking and Global Investment Banking.

Private Banking

Private Banking provides financial services to high net worth individuals and their families in 68 cities. Over the last five years, acquired companies such as Republic New York Corporation, Safra Republic Holdings and The Bank of Bermuda have been integrated into HSBC’s private banking businesses.

Strategy

Managing for Value 1998-2003

Managing for Value was the strategy followed by the group between 1998 and 2003.

Managing for Growth 2003-2008

HSBC launched Managing for Growth at the end of 2003. This is a strategic plan that provides a blueprint for growth and development. HSBC aims to be the world’s leading financial services company, defined as being preferred, admired, dynamic, and recognised for giving customers a fair deal.

Local Operations

The HSBC Group operates as a number of local banks around the world. Outlined below are operations in countries which represented profit before tax greater than US$50 million.http://www.img.ghq.hsbc.com/public/groupsite/assets/investor/060515_usb_2006_global_financial_services_conference.pdf Presentation by Douglas Flint, Group Finance Director at the UBS 2006 Global Financial Services Conference in New York on 15 May 2006 For details of other group companies see .

Americas

HSBC sign on a branch.
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HSBC sign on a branch.

Asia Pacific

The Hongkong and Shanghai Banking Corporation building on The Bund (with the round dome, currently houses the Shanghai Pudong Development Bank).
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The Hongkong and Shanghai Banking Corporation building on The Bund (with the round dome, currently houses the Shanghai Pudong Development Bank).

Europe

UK & World headquarters at 8 Canada Square.
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UK & World headquarters at 8 Canada Square.

Middle East and Africa

Global product lines and programmes

Group Service Centres

As a cost saving measure HSBC is offshoring processing work to lower cost economies in order to reduce the cost of providing services in developed countries. These locations take on work such as data processing and customer service, but also internal software engineering at Pune, Guangzhou and in Brazil.

The BBC quotes Chief Operating Officer, Alan Jebson in March 2005, as saying he would be very surprised if less than 25,000 people were working in the centres over the next three years: “I don’t have a precise target but I would be surprised if we had less than 15 (global service centres) in three years’ time”. He went on to say that each centre cost the bank from $20m to $30m to set up, but that for every job moved the bank saves about $20,000 (£10,400).http://news.bbc.co.uk/2/hi/business/4353423.stm

The BBC go on to explain how trade unions, particularly in the US and UK, blame these centres for job losses in developed countries, and also for the effective imposition of wage caps on their members.

Currently centres exist in five countries, in India in Hyderabad, Bangalore, Visakhapatnam, Mumbai, Kolkata and Pune, in China in Shanghai, Guangzhou and Shenzhen, in Kuala Lumpur (Malaysia), Colombo (Sri Lanka) and Manila (Philippines). There is also a trial going on in Malta to asses the possibility of offshoring a UK high value call centre. Future options under consideration are reported to be further software development centres in Brazil and/or Mexico, and a processing centre in Vietnam to access the French skills of the population and therefore cut costs in the bank’s French operation.

On June 27th 2006, HSBC reported that a "small number" of customers had suffered from fraud totalling £233,000 after an employee at the Bangalore call centre supplied confidential customer information to fraudsters.http://news.bbc.co.uk/1/hi/business/5122886.stm

HSBC Premier

The group has HSBC Premier as its premium financial services product - the brand name is used in many market places around the world, however the exact benefits and qualification criteria vary. Broadly customers have a dedicated Relationship Manager, global 24 hour access to Premier call centres, concierge services and preferential rates.

HSBC Bank International

HSBC Bank International Limited is the offshore banking arm of the HSBC Group, it focuses on providing offshore solutions and cross border services to expatriates and migrants. It originated from the business started by Midland Bank and is based in the Channel Islands with further operations on the Isle of Man.

HSBCnet

Corporate, Investment Banking and Markets has HSBCnet as its online brand presence, having originated as the name for the new corporate internet banking system.

Brand and Advertising

The group announced in November 1998 that the HSBC brand and the hexagon symbol would be adopted as the unified brand in all the markets where HSBC operates, with the aim of enhancing recognition of the Group and its values by customers, shareholders and staff throughout the world.

Hexagon symbol

This was originally adopted by the Hongkong and Shanghai Banking Corporation as its logo in 1983. It was developed from the bank’s house flag, a white rectangle divided diagonally to produce a red hourglass shape. Like many other Hong Kong company flags that originated in the 19th century, the design was based on the cross of Saint Andrew.
The 2004 Jaguar car, being driven by Mark Webber.
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The 2004 Jaguar car, being driven by Mark Webber.

Sponsorship

Having sponsored the Jaguar Racing Formula One team since the days of Stewart Grand Prix, HSBC ended its relationship with the sport when Red Bull purchased Jaguar Racing from Ford. HSBC has now switched its focus to golf, taking title sponsorship of events such as the HSBC World Match Play Championship, HSBC Women’s World Match Play Championship and HSBC Champions.

In football HSBC sponsor French club AS Monaco.

In Australia, HSBC sponsors the New South Wales Waratahs rugby team in the Super 14 competition, as well as the Hawthorn Football Club in the Australian Football League.

In the United States, HSBC owns the naming rights to the home arena of the Buffalo Sabres until 2026, the team plays in the North American National Hockey League.

HSBC’s other sponsorships are mainly in the area of education, health and the environment.

Slogan

Since the global adoption of the HSBC brand the following strap lines have been used:
1999: Your world of financial services
2002: The world’s local bank
(Created by Lee Meakin)

History of HSBC Holdings plc

The Hong Kong headquarters of HSBC.
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The Hong Kong headquarters of HSBC.

For the history of the HSBC Group prior to the founding of HSBC Holdings plc in 1991 see Hongkong and Shanghai Banking Corporation.

See also

External links

Articles

Notes


 


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