Harp Lager
Encyclopedia : H : HA : HAR : Harp Lager
Harp Lager (Harp Irish Lager since 1997) is a pale lager brand owned by Diageo. It is brewed in the Dundalk brewery in Ireland, and at Labatt's brewery in Canada . In Australia distribution is handled by Carlton & United Breweries.
History
Harp Lager was first produced in 1960 in the Dundalk Brewery as a bottled beer, in response to the trend among drinkers in the British Isles toward continental lager. By 1961 it was brewed under an alliance of the brewing companies, Courage, Barclay & Simonds, Scottish & Newcastle, Bass, Mitchells, & Butlers and Guinness. These companies grouped together under the name of the Harp Lager Ltd. consortium. By 1964 it was being sold on draught and quickly lead its category in sales. Members of the Harp consortium changed over the years, with Courage and Scottish & Newcastle leaving in 1979 but becoming franchisees.Dr. Herman Muendar, a distinguished German "Braumeister" was chosen to manage the new venture. He was eminently suited to the task, having gained considerable experience supervising and directing the re-building of war damaged breweries in the Ruhr area of Germany. And so Harp Lager was born, with the Brian Boru Harp as it emblem.
In 2005 Harp saw a makeover, Diageo Ireland separated the brand from Guinness and gave it a new look, with new advertisements appearing on TV. Ironically there is no longer an actual Harp on the design of the new tins and bottles as that logo belongs to Guinness.
Description
Harp is a 4.3% abv pale lager. It is brewed with barley and flavoured with hops. It is sold as a filtered draught beer from pressurised kegs, and as a filtered beer in bottles and cans.Dundalk brewery
In 1959 Guinness bought out the Great Northern Brewery in Dundalk and renamed it the Harp Lager Brewery (Ireland) Limited with the intention of brewing their own brand of lager.Harp Export
Harp Export Lager is a 5% abv pale lager.External links
- [Diageo]
From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.