Heinz 57
Encyclopedia : H : HE : HEI : Heinz 57
Heinz 57 is a shortened, popular form of the "57 Varieties" slogan of the H. J. Heinz Company. In its early days, the company wanted to advertise the great number of choices of canned and bottled foods it offered for sale, although the number 57 was chosen arbitrarily, as in fact by 1892 they had more than 60 products. The company now has more than 1100 products.
Although the company does not often use the slogan on its products today, the number 57 remains pervasive in its corporate culture and is known worldwide (although younger generations are markedly less familiar with it). In Britain, the number 57 is still printed on the packaging of various Heinz products.
The slogan is printed on Heinz pickle pins that are distributed by the millions.
Heinz 57 is also the name of one variety of Heinz steak sauce. It is distinctive from other steak sauces in its color and flavor. Heinz 57 is a reddish sauce with a taste more akin to spicy ketchup than to other steak sauces. Heinz often markets the sauce as "ketchup with a kick" to highlight this distinction.
Trivia
- "Heinz 57" is also used as a joke slang term for mixed-breed dogs, as well as people who are multiracial, or most commonly, people who are of different national heritages.
- In the film The Manchurian Candidate, the character of Johnny Iselin gets the number of "confirmed Communists in the State Department" from the back of a Heinz 57 bottle.
External links
From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.