Hi-C (juice)

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Hi-C is a juice drink made by the Minute Maid division of the Coca-Cola Company. It was created in 1948, and contains 10% fruit juice. There are currently 3 product lines of Hi-C - the drink box, Hi-C Blast, and Hi-C Sour Blast.

The Hi-C products used to be the color implied by their flavor, but in 2002, Hi-C was reintroduced as a yellowish clear beverage that would not stain clothing. Thus, flavors like Shoutin' Orange Tangergreen lost their distinctive colors.

Flavors

Hi-C Drink Box

Blazin' Blueberry
Boppin' Strawberry
Ecto Cooler (renamed Shoutin' Orange Tangergreen renamed Crazy Citrus Cooler)
Flashin' Fruit Punch
Fruity Bubble Gum (no longer produced)
Grabbin' Grape
Orange Lavaburst
Peach (no longer produced)
Poppin' Pink Lemonade
Shoutin' Orange Tangergreen (formerly Ecto Cooler)
Smashin' Wild Berry
Strawberry Kiwi Kraze
Torrential Tropical Punch
Wild Cherry
Crazy Citrus Cooler (formerly Shoutin' Orange Tangergreen, formerly Ecto Cooler)

Hi-C Blast

Berry Blue
Blue Watermelon
Fruit Pow
Fruit Punch
Orange
Orange Supernova
Pink Lemonade
Raspberry Kiwi
Strawberry
Strawberry Kiwi
Wild Berry

Hi-C Sour Blast

Green Apple
Strawberry
Wild Cherry

Ecto Cooler

Ecto Cooler was quite possibly the most successful movie product tie-in in history. Hi-C struck a deal in 1984 to promote the movie Ghostbusters by developing a drink. Expected to last only as long as the movie, the drink was wildly successful beyond all expectations, and continued to be produced for the better part of two decades. The Ecto Cooler box featured the Ghostbusters character Slimer, as did the commercials. Slimer left the box sometime around 1997, but Minute Maid did not discontinue the product until 2001, at which point it was renamed Shoutin' Orange Tangergreen. Slimer was replaced on the packaging by a similar-looking blob of lips. Besides the flavor the only other unchanged aspect of the product is that it is still being noted as ecto cool on many store receipts.

Ecto Cooler was later turned into an adult alcohol drink, by mixing a lemon-lime power mix with vodka, sugar, water, and ice.

References

The Ecto Cooler Bible [link]
Minute Maid [link]

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