Horst Dassler
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Horst Dassler is the son of Adi Dassler, who founded adidas. Horst Dassler started adidas France in Landersheim, France, competing against his father's adidas Germany and his uncle's PUMA AG.
Horst Dassler was also responsible, along with Patrick Nally for the founding of "The Club" an exclusive group who uses the money from sports marketing to control international sport.
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