Hutch (Indian cellular company)
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Hutch is a national cellular operator in India. It covers most of India. In Bombay it was known by the name Orange. Now Orange has been renamed as Hutch with a pink background instead of the previous orange colour. Before the transition, Mumbai was overrun with billboards that simply said "Bye". A week later, the same billboards, along with the rest of the country, sported the Hutch tristar in a new, vivid pink.
At the time, Naveen Chopra, corporate vice president, group marketing, Hutchison Essar, said, "The idea is just to refresh the brand, and inculcate a new 'Hutch spirit'." But the brand makeover had less to do with creating excitement and more with renouncing the Orange brand to Orange Telecom and creating the new pan-Indian Hutch brand. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. It is often praised for its award winning advertisements which follow a non-cluttered approach. A recurrent theme is that its message "Hi" stands out visibly though it uses only black letters on white background.
Hutch recently bought BPL mobile in a deal valued at $1.15 billion. After the acquisition, Hutch will continue to have close to a 53% stake which includes direct and indirect holding, while Essar will continue to have over 30%. The remaining stakes are held by Kotak group (8%) and Hinduja and Max (together 8%).
[Hutch] subscriber base in India according to [COAI - Cellular Operator Association of India] as on May 2006.
- Delhi - 1924306 (Hutchison Essar)
- Mumbai - 2098102 (Hutchison Max)
- Chennai - 474180 (Hutchison Essar)
- Kolkata - 1049443 (Hutchison Telecom)
- Andhra Pradesh - 922987 (Hutchison Essar)
- Karnataka - 1195925 (Hutchison Essar)
- Punjab - 706026 (Hutchison Essar)
- Uttar Pradesh (West) - 726757 (Hutchison Essar)
- West Bengal & Andaman and Nicobar - 580582 (Hutchison Telecom)
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